Good idea. Bad timing?
Back in the spring of 2002, three friends in advertising got together and threw around the idea of forming their own agency. They believed they could do advertising that was better, faster and cheaper than the big agencies where they had worked for many years. The idea was to work virtually, so they could be 24/7, charge cheaper rates, and turn ads around in days instead of weeks. This was their plan, and in a matter of weeks, Raindance Advertising LLC was born.
Not everyone was overly optimistic. Jim Kirk of the Chicago Tribune wrote:
Well, it turns out that our timing and strategy of better, faster, cheaper were not so bad. A year after we hung out that shingle, we had $1.3 million in billings and a client list that included Pepsi, Discover Card, Harley-Davidson Financial Services (HDFS), Eaglemark (the aviation division of HDFS), Easter Seals, and Crain's Chicago Business.
The secret of our success.
I can always count on Raindance to deliver advertising that is strategically sound and creatively fresh. Their range always impresses me."
"Raindance brings great value to any project we throw their way. They ask a lot of questions and then execute strong advertising that gets a response."